BRAND AMBASSADORS - leaders in brand marketing and management:
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Brand Ambassadors Built byMarketspan The Brand Ambassador CompanyBrand Ambassadors was set up by a team of people from various backgrounds within the drinks industry. Bar Managers, Brand Managers and Marketing Staff make up a team dedicated to raising brand awareness amongst consmers in key bars, clubs and universities.With a combined experience of over 20 years in both the spirits and beer market, we aim to challenge consumer's perceptions of brands and reassure the quality message that brands wish to promote.We deliver this impact through four basic structures: > BESPOKE POINT OF SALE > QUALITY PROGRAMS > EVENT MANAGEMENT > SPECIAL PROJECTS bespoke point of sale |
In the aggresive and noisy style bar marketplace, there is no room for 'kit' promotions. These bars do not want a box of t-shirts and some posters. Any branded support needs to be tailored to the proposition of the outlet. 'Integrating' the drinks brand with that of the outlet brand. Brand Ambassadors manage these projects by co-ordinating brand, customer, supplier, designers and installations. We also measure impact on rate of sale for the brand. Quality ProgramsQuality is at the heart of most drinks company brand plans.The bar staff are key to delivering this quality. Whether it's through the theatre of serve, glassware or cellar training we can ensure that staff are fully trained. We also operate a mystery drinker program to check the impact of our training. |
Event ManagementQuality is at the heart of most drinks company brand plans.The bar staff are key to delivering this quality. Whether it's through the theatre of serve, glassware or cellar training we can ensure that staff are fully trained. We also operate a mystery drinker program to check the impact of our training. |
Special ProjectsBy the nature of our business we need to be flexible. We have a wide range of disciplines within our company and deliver that certain project that you have been wondering about for a while but have no idea where to source it. We also have a think tank, which can generate creativity for you if required. This system was developed to allow us to understand city centre bars, nightclubs and lifestyle outlets. The system plots bars, giving details of consumers, product mix, music orientation, decor and circuit development. It also allows us to plot brand support strategies and demonstrate our understanding of consumer targeting.This information is available to our clients through this web site. There is also an option to update the records via the content management system.For more information onUrban Cognition, contact us through the web site. Outlet Classifications Each outlet in a city centre circuit is visited and classified by decor, consumers, product mix and music orientation. There is an exterior photograph of the outlet and some details as to where it sits geographically and within the bar circuit. Lifestyle Outlets We recognise that the consumers we target also have a lifestyle pattern. They will probably but their clothes and music from certain shops and have their hair cut at certain stylists. We have plotted these outlets within our classification, as they may be an opportunity to talk to these consumers at different occasions other than the bar. Classification GridsThis access runs from low to high energy and from mainstream to discerning. Outlet can be roughly placed on this access according to our classification details. We can then place other grids such as typical consumer type, target brand support strategy and drinks categories. Drinks Classification Grid We have placed the rough drinks categories on the axes. When the bar is placed on the axes we can see which categories apply to them and their consumers. This can be exploded into a brands grid which can demonstrate why our brands are more relevant to their consumers than others. |
